Automotive Social Media – Industry Automotive

Together with the modernization of our civilization are the changes on the way people communicate. Social media has become part in human communications since the birth of Internet. For this reason, social media continues to generate interest in any form of businesses including automotive industry.Automotive social media is a valuable automotive dealership marketing strategy, which aims to sell more cars and boost profit. Facebook and Twitter are probably the most used social media sites in businesses, and making your own account in these sites is very important. You can reserve your brand, advertise and as well as communicate with your potential customers, making your business more accessible to people. It also enables you to receive direct feedbacks regarding your business. If customers are saying negative things, then you have the chance to respond and give them clarifications.Ford is the out front in using automotive social media; in 2009 Ford spent roughly one-quarter of its marketing dollars on digital and social media. This was more than double the amount spent by its competitors. James Farley and his team launched the Fiesta Movement. They posted 11,000 videos, 15,000 Twitter messages, and over 11 million social networking impressions as part of an American Ford Fiesta prelaunch social media campaign.As a result, 4.5 million YouTube views, 3.5 million Twitter impressions, and 80,000 “hand raisers” who asked to be kept up to date on the U.S. launch of the Ford Fiesta. Ford’s use of automotive social media, interests many companies like BMW, Mazda and Honda, which are making strong effort in employing it.Twitter tweets are useful in all your announcements, advertisements, trivia, sales and discounts for your customers. Twitter has been recently use by Volkswagen Polo in their new promotions. Volkswagen started a competition on Twitter as a way to promote and publicize the new VW Polo, which is also 1st prize in the competition. Each time you write a tweet using the correct hashtags, you will increase your chances of winning the VW Polo. This is such an excellent strategy to attract customers via automotive social media.Facebook provides any businesses to start your own fan page and build it up in your local community to get enough likes to be known to your customers. Through posts and pictures people will notice and be interested in your advertisements and promotions.It is also great to post videos in YouTube to communicate and attract the curiosity of your potential customers. Posting videos is free, that becomes less expensive compared to costly advertisements in TV and radio.

Plastic Films Used in Automotive and Pharmaceutical Industries – Industry Automotive

Types of pharmaceutical plastic films also benefit the automotive industry. Automotive plastic films have options like:
==> Mil thickness
==> Width
==> Perforation intervals
==> Length of continuous sheeting rolls
==> Center slit rolls that office a choice of slit opening wound to the inside or outside
==> Folding to reduce the roll width by half… the slit opening is folded to outside of the roll
These are high temperature protective bags and masking sheets of 1.8 mil polypropylene perform reliably in automotive paint shop back cycles up to 380 degrees.Pharmaceutical bags can be bought in immediate bulk packaging. Quality plastic film, pharmaceutical bags are typically compliant with US #8686 and Canadian #2013-076 Drug Master Files and receive a certificate of conformance. For example pharmaceutical bags used on appropriate applications need:
==> Bag liners for bulk containers, antistatic if available
==> Specialty films to convert to
o Pouches
o Laminate to foil
o Line trays
The more versatile the bag company, the better.General types of styles and formulas manufactured are featured below:
==> Bottom Seal: seamless tubing, sealed at bottom and the item is individually cut
o Can be used flat or side gusseted, neat packaging
o Best for watertight packages and heavy duty use
==> Side-Weld: perforated on the sides
o With or without lip
o For retail marketing, ultimate consumer packaging
==> Perforated Roll: common consumer bag, found in the produce section of the grocery store
o Minimum space is necessary
==> Back Seal: folded and sealed along the back and sealed on the bottom as well
==> Perforated Lip: when stapled to a cardboard header for easy tear off in the market place or in retail.
==> Flat Sheeting is customized to size, for general wrap, lining or dividing layers.Engineers work on mechanical issues, technical issues, and other metal-types of jobs. Well, plastic film is engineered too. Films can be custom-engineered to the highest standards fro ferrous, non-ferrous multi-metallic and cast iron specific designs. For example, Vapor Corrosion Inhibitor (VCI) films are effective to protect a wide variety of materials. It is capable of preventing rust on metal parts shipped and stored in them, for instance. VCI film also come sin small, medium, and large bags.Each type of plastic film mentioned can be engineered to be tinted or color coded. When purchasing from a quality manufacturer, the plastic has been tested for various reasons, such as preventing rust or making an easy tear off for consumers. It is more than just plastic. But as a consumer, that’s all we need to know.

Plastic Films Used in Automotive and Pharmaceutical Industries – Industry Automotive

Types of pharmaceutical plastic films also benefit the automotive industry. Automotive plastic films have options like:
==> Mil thickness
==> Width
==> Perforation intervals
==> Length of continuous sheeting rolls
==> Center slit rolls that office a choice of slit opening wound to the inside or outside
==> Folding to reduce the roll width by half… the slit opening is folded to outside of the roll
These are high temperature protective bags and masking sheets of 1.8 mil polypropylene perform reliably in automotive paint shop back cycles up to 380 degrees.Pharmaceutical bags can be bought in immediate bulk packaging. Quality plastic film, pharmaceutical bags are typically compliant with US #8686 and Canadian #2013-076 Drug Master Files and receive a certificate of conformance. For example pharmaceutical bags used on appropriate applications need:
==> Bag liners for bulk containers, antistatic if available
==> Specialty films to convert to
o Pouches
o Laminate to foil
o Line trays
The more versatile the bag company, the better.General types of styles and formulas manufactured are featured below:
==> Bottom Seal: seamless tubing, sealed at bottom and the item is individually cut
o Can be used flat or side gusseted, neat packaging
o Best for watertight packages and heavy duty use
==> Side-Weld: perforated on the sides
o With or without lip
o For retail marketing, ultimate consumer packaging
==> Perforated Roll: common consumer bag, found in the produce section of the grocery store
o Minimum space is necessary
==> Back Seal: folded and sealed along the back and sealed on the bottom as well
==> Perforated Lip: when stapled to a cardboard header for easy tear off in the market place or in retail.
==> Flat Sheeting is customized to size, for general wrap, lining or dividing layers.Engineers work on mechanical issues, technical issues, and other metal-types of jobs. Well, plastic film is engineered too. Films can be custom-engineered to the highest standards fro ferrous, non-ferrous multi-metallic and cast iron specific designs. For example, Vapor Corrosion Inhibitor (VCI) films are effective to protect a wide variety of materials. It is capable of preventing rust on metal parts shipped and stored in them, for instance. VCI film also come sin small, medium, and large bags.Each type of plastic film mentioned can be engineered to be tinted or color coded. When purchasing from a quality manufacturer, the plastic has been tested for various reasons, such as preventing rust or making an easy tear off for consumers. It is more than just plastic. But as a consumer, that’s all we need to know.

Automotive Advertising Agencies Use Internal Marketing Vs Conventional Or Digital Advertising Plans – Industry Automotive

Today’s automotive advertising agencies must be increasingly resourceful to provide more for less in a struggling economy. The dictate from their auto dealer clients is to sell more new or used vehicles and it isn’t limited to any particular media or creative message. In order to survive the consolidation in the auto industry automotive advertising agencies must acknowledge that automotive advertising is not limited to conventional media — like Radio, TV, Newspaper, Direct Mail, email campaigns or even Internet SEO/SEM marketing plans. It starts with the fact that we have to do business with our friends because our enemies will never call us!Internal marketing efforts include networking to preferred vendors and area businesses — especially their employees in need of transportation and their company vehicles in need of service and or replacement. Also, point of purchase merchandising between departments designed to cross market to existing customers is more cost effective than conventional or digital advertising investments targeting strangers. Service sells cars, and vice-versa, so showroom boards offering inter-department promotions in all departments and areas of customer contact — like the cashier — is a staple of any internal automotive advertising plan.In addition, incoming inquiries — specifically emails — and how they can be most effectively used as part of the auto dealer’s extended automotive advertising plan should also be considered by any full service automotive advertising agency who wants to earn their fees. Every contact should lead to the second, and of course to the eventual sale. Internet shoppers are looking for enough information to make a buying decision, much like showroom visitors. Human nature survives intact on the virtual showroom and it must be woven into the fabric of all communications, online or in person. A good salesperson recognizes that he can’t sell anything. The real goal of a professional salesperson is, or should be, to share enough information to help their customer’s make a buying decision.Here are a few tools or best practices that I use to allow my dealer’s clients to discover additional information through their email replies:1) Start with information overload in your initial reply. Avoid auto-responders and customize your first reply to answer not only the question that was asked, but also an offer to provide questions and answers that should have been asked. For example; Would you also like to look at a vehicle with more or less equipment and a certified pre-owned, (or new vehicle if they started with used), along with suggested down payments and various payment plans to fit your budget? Asking where they plan to service their vehicle and some value added service information is also good information; service sells cars!2) Attach or embed video messages in your email reply featuring available product demonstrations, copies of your relevant advertisements, links to dedicated micro-sites or landing pages within your website, chat dialogues or click to call software applications, (yes, they are available to be added to your email as a link) and other conversion tools to elevate the email to a personal contact or appointment to gather additional information. A pen pal is nice, but the sooner you elevate the relationship to a person and a voice — online or in your showroom — the better your chances are to cut through the clutter of the two or three other dealers that your email pen pal is dealing with.Building in a pro-active conversion tool to your emails, like Argistics AutoTransaXion that offers a two way video customer chat program, will help to direct your website visitors — who often initiate the email — to a more productive initial inquiry with more controlled results leading to a sale.3) Initiate an automatic system to follow up all inquiries in a timely manner — usually less than five minutes to keep up with today’s fast paced Internet shopper. Do not use auto-responders! Initiate a contact that integrates into your CRM application — I assume that you have one if you are still in the auto business and reading this article — that will follow up with additional information that you just thought of or even an elevated email from the manager asking if they got all of the information that they were looking for.4) Obviously, I believe in providing as much information as possible in my client’s email responses and price is an issue that should not be avoided. People like to do business with people that they like and if they recognize that you are trying to help them by answering their obvious and anticipated question regarding price — before you start pressing to sell them a car — they will be more likely to like you! Customers have unlimited access to pricing information on the World Wide Web and auto dealers must accept that they are not the only source for this information. Automotive advertising vendors like FirstLook, vAuto, eCarList and AAX offer applications that allow auto dealers to resource the Internet along with their customers in real time to insure that their initial quote is competitive so there is no excuse for the auto dealer to not go first.In addition, new third party inventory based websites — like ronsmap scheduled to launch their platform in 2010 — will be offering auto dealers Internet leads that include comparative models and competitive pricing information that the customer has found on the Internet before they approached the dealer for a quote. These Intelli-Leads sourced from equally intelligent applications offered by ronsmap including their SellersVantage and vBack products exemplify the fact that price is not a problem for the educated auto dealer willing to do business with the newly empowered customer shopping on the Internet Super Highway.Automotive advertising agencies that accept their new job descriptions and areas of responsibility to sell cars in a down market must turn to internal marketing plans integrated into comprehensive selling systems and processes that will maximize the R.O.I. for their auto dealer clients’ automotive advertising dollars. It is no longer enough for automotive advertising agencies to stop at the front door of the dealership. They must take responsibility to do whatever it takes to sell a vehicle and that includes their participation in developing selling processes that integrate their auto dealer client’s virtual online showroom with their brick and mortar facility. One way to accomplish that goal is through the use of new Internet based technologies that link the dealer’s existing customer data base to their ongoing marketing efforts.

Automotive Social Media – Industry Automotive

Together with the modernization of our civilization are the changes on the way people communicate. Social media has become part in human communications since the birth of Internet. For this reason, social media continues to generate interest in any form of businesses including automotive industry.Automotive social media is a valuable automotive dealership marketing strategy, which aims to sell more cars and boost profit. Facebook and Twitter are probably the most used social media sites in businesses, and making your own account in these sites is very important. You can reserve your brand, advertise and as well as communicate with your potential customers, making your business more accessible to people. It also enables you to receive direct feedbacks regarding your business. If customers are saying negative things, then you have the chance to respond and give them clarifications.Ford is the out front in using automotive social media; in 2009 Ford spent roughly one-quarter of its marketing dollars on digital and social media. This was more than double the amount spent by its competitors. James Farley and his team launched the Fiesta Movement. They posted 11,000 videos, 15,000 Twitter messages, and over 11 million social networking impressions as part of an American Ford Fiesta prelaunch social media campaign.As a result, 4.5 million YouTube views, 3.5 million Twitter impressions, and 80,000 “hand raisers” who asked to be kept up to date on the U.S. launch of the Ford Fiesta. Ford’s use of automotive social media, interests many companies like BMW, Mazda and Honda, which are making strong effort in employing it.Twitter tweets are useful in all your announcements, advertisements, trivia, sales and discounts for your customers. Twitter has been recently use by Volkswagen Polo in their new promotions. Volkswagen started a competition on Twitter as a way to promote and publicize the new VW Polo, which is also 1st prize in the competition. Each time you write a tweet using the correct hashtags, you will increase your chances of winning the VW Polo. This is such an excellent strategy to attract customers via automotive social media.Facebook provides any businesses to start your own fan page and build it up in your local community to get enough likes to be known to your customers. Through posts and pictures people will notice and be interested in your advertisements and promotions.It is also great to post videos in YouTube to communicate and attract the curiosity of your potential customers. Posting videos is free, that becomes less expensive compared to costly advertisements in TV and radio.

Automotive Advertising Agencies Use Internal Marketing Vs Conventional Or Digital Advertising Plans – Industry Automotive

Today’s automotive advertising agencies must be increasingly resourceful to provide more for less in a struggling economy. The dictate from their auto dealer clients is to sell more new or used vehicles and it isn’t limited to any particular media or creative message. In order to survive the consolidation in the auto industry automotive advertising agencies must acknowledge that automotive advertising is not limited to conventional media — like Radio, TV, Newspaper, Direct Mail, email campaigns or even Internet SEO/SEM marketing plans. It starts with the fact that we have to do business with our friends because our enemies will never call us!Internal marketing efforts include networking to preferred vendors and area businesses — especially their employees in need of transportation and their company vehicles in need of service and or replacement. Also, point of purchase merchandising between departments designed to cross market to existing customers is more cost effective than conventional or digital advertising investments targeting strangers. Service sells cars, and vice-versa, so showroom boards offering inter-department promotions in all departments and areas of customer contact — like the cashier — is a staple of any internal automotive advertising plan.In addition, incoming inquiries — specifically emails — and how they can be most effectively used as part of the auto dealer’s extended automotive advertising plan should also be considered by any full service automotive advertising agency who wants to earn their fees. Every contact should lead to the second, and of course to the eventual sale. Internet shoppers are looking for enough information to make a buying decision, much like showroom visitors. Human nature survives intact on the virtual showroom and it must be woven into the fabric of all communications, online or in person. A good salesperson recognizes that he can’t sell anything. The real goal of a professional salesperson is, or should be, to share enough information to help their customer’s make a buying decision.Here are a few tools or best practices that I use to allow my dealer’s clients to discover additional information through their email replies:1) Start with information overload in your initial reply. Avoid auto-responders and customize your first reply to answer not only the question that was asked, but also an offer to provide questions and answers that should have been asked. For example; Would you also like to look at a vehicle with more or less equipment and a certified pre-owned, (or new vehicle if they started with used), along with suggested down payments and various payment plans to fit your budget? Asking where they plan to service their vehicle and some value added service information is also good information; service sells cars!2) Attach or embed video messages in your email reply featuring available product demonstrations, copies of your relevant advertisements, links to dedicated micro-sites or landing pages within your website, chat dialogues or click to call software applications, (yes, they are available to be added to your email as a link) and other conversion tools to elevate the email to a personal contact or appointment to gather additional information. A pen pal is nice, but the sooner you elevate the relationship to a person and a voice — online or in your showroom — the better your chances are to cut through the clutter of the two or three other dealers that your email pen pal is dealing with.Building in a pro-active conversion tool to your emails, like Argistics AutoTransaXion that offers a two way video customer chat program, will help to direct your website visitors — who often initiate the email — to a more productive initial inquiry with more controlled results leading to a sale.3) Initiate an automatic system to follow up all inquiries in a timely manner — usually less than five minutes to keep up with today’s fast paced Internet shopper. Do not use auto-responders! Initiate a contact that integrates into your CRM application — I assume that you have one if you are still in the auto business and reading this article — that will follow up with additional information that you just thought of or even an elevated email from the manager asking if they got all of the information that they were looking for.4) Obviously, I believe in providing as much information as possible in my client’s email responses and price is an issue that should not be avoided. People like to do business with people that they like and if they recognize that you are trying to help them by answering their obvious and anticipated question regarding price — before you start pressing to sell them a car — they will be more likely to like you! Customers have unlimited access to pricing information on the World Wide Web and auto dealers must accept that they are not the only source for this information. Automotive advertising vendors like FirstLook, vAuto, eCarList and AAX offer applications that allow auto dealers to resource the Internet along with their customers in real time to insure that their initial quote is competitive so there is no excuse for the auto dealer to not go first.In addition, new third party inventory based websites — like ronsmap scheduled to launch their platform in 2010 — will be offering auto dealers Internet leads that include comparative models and competitive pricing information that the customer has found on the Internet before they approached the dealer for a quote. These Intelli-Leads sourced from equally intelligent applications offered by ronsmap including their SellersVantage and vBack products exemplify the fact that price is not a problem for the educated auto dealer willing to do business with the newly empowered customer shopping on the Internet Super Highway.Automotive advertising agencies that accept their new job descriptions and areas of responsibility to sell cars in a down market must turn to internal marketing plans integrated into comprehensive selling systems and processes that will maximize the R.O.I. for their auto dealer clients’ automotive advertising dollars. It is no longer enough for automotive advertising agencies to stop at the front door of the dealership. They must take responsibility to do whatever it takes to sell a vehicle and that includes their participation in developing selling processes that integrate their auto dealer client’s virtual online showroom with their brick and mortar facility. One way to accomplish that goal is through the use of new Internet based technologies that link the dealer’s existing customer data base to their ongoing marketing efforts.

Wiring Harness and Its Uses in the Automotive Industry – Industry Automotive

Wiring harness is that versatile tool that is capable of meeting diverse requirements in all industry sectors. However, it finds special use in the automotive sector for exceptional automobile set-ups. The wiring harness used in the automobile industry is a durable solution that has the capacity to resist high temperature and is ductile in nature. These automotive wiring harness varieties are dimensionally accurate and hence are in wide demand across various automobile manufacturing set up.Most of the manufacturers that deal with this cable harness variety ensure that they conform with the industry standards and you as a customer should only go for these ones to ensure safety. The best part about automotive wire harness is that they can be customized as per the requirements and specifications of the user like different color coding and the specifications etc.All high-grade automotive cable harness varieties, find application for multiple purposes. They are used for ignition system, battery cables, AC, etc. in automobiles. Most of the manufacturers today fabricate these harnesses by using finest grade of materials. They are also stringently tested on each stage of fabrication to guarantee defect free harnesses. These types of harnesses are used for all types of vehicles like passenger cars, commercial vehicles, two wheelers and three wheelers, multi utility vehicles, farm, material handling equipment and off-the-road vehicles.All harnesses for the automotive industry are designed to perform under extreme conditions with uninterrupted services and can hence sustain heavy loads. Apart from the standard ones there are special varieties like bus harness, truck harness along with wiring harnesses for four/two wheelers.Among the various application areas where harness for automobile wiring is required includes power windows, horn relay and connector, dimmer switch connector, power door locks, circuit breaker for headlights, backup lights, ignition switch connectors horn, cigarette lighter, engine fan, radio battery, wipers, brake lights and many more. These harnesses are easy to install and are cost effective solutions to all kinds of electrical needs in automobiles. As per their requirements, these types of harnesses come in three different varieties viz; industrial automotive high, grade and standard wire harness.Most of the manufacturers that produce or supply wiring harness also keep stock of other electrical tools like extension cord, and power supply cord, etc. that go well with any electrical or electronic appliances. Use these with locking plug for ultimate safety, as you would not want to risk the lives of your dear ones.

Wiring Harness and Its Uses in the Automotive Industry – Industry Automotive

Wiring harness is that versatile tool that is capable of meeting diverse requirements in all industry sectors. However, it finds special use in the automotive sector for exceptional automobile set-ups. The wiring harness used in the automobile industry is a durable solution that has the capacity to resist high temperature and is ductile in nature. These automotive wiring harness varieties are dimensionally accurate and hence are in wide demand across various automobile manufacturing set up.Most of the manufacturers that deal with this cable harness variety ensure that they conform with the industry standards and you as a customer should only go for these ones to ensure safety. The best part about automotive wire harness is that they can be customized as per the requirements and specifications of the user like different color coding and the specifications etc.All high-grade automotive cable harness varieties, find application for multiple purposes. They are used for ignition system, battery cables, AC, etc. in automobiles. Most of the manufacturers today fabricate these harnesses by using finest grade of materials. They are also stringently tested on each stage of fabrication to guarantee defect free harnesses. These types of harnesses are used for all types of vehicles like passenger cars, commercial vehicles, two wheelers and three wheelers, multi utility vehicles, farm, material handling equipment and off-the-road vehicles.All harnesses for the automotive industry are designed to perform under extreme conditions with uninterrupted services and can hence sustain heavy loads. Apart from the standard ones there are special varieties like bus harness, truck harness along with wiring harnesses for four/two wheelers.Among the various application areas where harness for automobile wiring is required includes power windows, horn relay and connector, dimmer switch connector, power door locks, circuit breaker for headlights, backup lights, ignition switch connectors horn, cigarette lighter, engine fan, radio battery, wipers, brake lights and many more. These harnesses are easy to install and are cost effective solutions to all kinds of electrical needs in automobiles. As per their requirements, these types of harnesses come in three different varieties viz; industrial automotive high, grade and standard wire harness.Most of the manufacturers that produce or supply wiring harness also keep stock of other electrical tools like extension cord, and power supply cord, etc. that go well with any electrical or electronic appliances. Use these with locking plug for ultimate safety, as you would not want to risk the lives of your dear ones.

Understanding The Critical Need For Automotive Sales Training – Industry Automotive

When it comes to any business environment, the need for training is always vital and this doesn’t differ in the automotive industry. Automotive sales training is essential in the vehicle field but there normally seems to be a separation in training when it comes to the service department and the sales department.Within the sales department the target is on developing understanding and mastering sales techniques which would allow a person to make connections with clients in order to sell cars. Though, in service departments the focus is on vehicle knowledge and taking the client’s order. The issue with this type of automotive training is that while vehicle knowledge is essential, you’ll limit your profit opportunities when you don’t have an individual that could make sales to further your service department opportunities.Your service advisor is usually the individual who performs the meet and greet with clients, assessing what the customer is searching for and recommending extra services. While this person may have a vast amount of knowledge on the customer’s vehicle, when they cannot convey this information in a convincing and informative manner they’ll probably be turned down for additional services. When a person takes part in service advisor training, the knowledge is vital but the focus should be on creating an individual who could make sales in addition to the services a client comes in for. This would increase your opportunity for profit and greatly improve your automotive service department’s financial contribution.Company’s service manager training is another example of the need for reassessment. The service manager serves a vital role in the service department as they are responsible for all aspects including associates, sales, and service. When your service manager’s focus on the wrong areas, your department would probably suffer from low sales and menial production. When your service manager training has a main focus on sales and sales techniques, this individual could place a greater demand on their service advisors, increasing sales, and becoming a vital part of the dealerships financial opportunities. Every car owner requires their vehicle maintained in order to keep it running at peak efficiency and its the responsibility of the service manager to make sure that their advisors not only convey that message to consumers but that they do so with effective sales techniques.Automotive training is essential in the vehicle industry but ensure you are applying the right form of training where required.

Understanding The Critical Need For Automotive Sales Training – Industry Automotive

When it comes to any business environment, the need for training is always vital and this doesn’t differ in the automotive industry. Automotive sales training is essential in the vehicle field but there normally seems to be a separation in training when it comes to the service department and the sales department.Within the sales department the target is on developing understanding and mastering sales techniques which would allow a person to make connections with clients in order to sell cars. Though, in service departments the focus is on vehicle knowledge and taking the client’s order. The issue with this type of automotive training is that while vehicle knowledge is essential, you’ll limit your profit opportunities when you don’t have an individual that could make sales to further your service department opportunities.Your service advisor is usually the individual who performs the meet and greet with clients, assessing what the customer is searching for and recommending extra services. While this person may have a vast amount of knowledge on the customer’s vehicle, when they cannot convey this information in a convincing and informative manner they’ll probably be turned down for additional services. When a person takes part in service advisor training, the knowledge is vital but the focus should be on creating an individual who could make sales in addition to the services a client comes in for. This would increase your opportunity for profit and greatly improve your automotive service department’s financial contribution.Company’s service manager training is another example of the need for reassessment. The service manager serves a vital role in the service department as they are responsible for all aspects including associates, sales, and service. When your service manager’s focus on the wrong areas, your department would probably suffer from low sales and menial production. When your service manager training has a main focus on sales and sales techniques, this individual could place a greater demand on their service advisors, increasing sales, and becoming a vital part of the dealerships financial opportunities. Every car owner requires their vehicle maintained in order to keep it running at peak efficiency and its the responsibility of the service manager to make sure that their advisors not only convey that message to consumers but that they do so with effective sales techniques.Automotive training is essential in the vehicle industry but ensure you are applying the right form of training where required.